If you work on the performance marketing industry, you have no doubt heard about the Facebook pixel. However, do you know how to make sure that pixel is functioning as intended?
In this post, you'll learn how to troubleshoot and diagnose your Facebook pixel. If you prefer it, you can check the video we made on this subject right here!
Extensions to the rescue
One of the best things about Facebook's approach to advertising, is to make it accessible to as many people as possible. As a result there are rivers of content to help you in your quest!
One of the most invaluable tools in existance for this, is the Google Chrome extension market. In particular, we'll focus on one of such extensions: The Facebook pixel helper.
Why it's so useful
This extension should always be with you, since it at a glance it allows you to diagnose your pixel and events. By using it, you'll be able to assess whether or not your pixel is firing correctly and what information is pushing for you to later use in campaigns.
This is extremely useful on two scenarios: when you deploy a Facebook pixel for your client and also when you research that client.
In the first scenario, this extension is key to quality check your work. For example, is the purchase event firing correctly? And more important, what information is being pushed?
Although you won't be able to modify anything from the extension, you'll be able to see what the issue is.
In the second scenario, imagine you are starting with a customer and want to make sure everything is in place from the beginning. With this extension you'll see if there is a functioning pixel or if you need to do further work on that.
Something that happens quite often is seeing there are a few different pixels on the website. This may have happened if an agency was dealing with the customer and deployed their own pixel. Now, you'll be able to see and potentially fix the issue.
Extensions are great tools to let you see the current situation. However, when it comes to fixing potential issues, you'll have to resort to more powerful tools.
A good start is Business Manager itself. You'll be able to test your pixels and make sure things are working fine. However, it's also true that if you really want to go deep, you will either need a team of developers or knowledge on HTML.
Nevertheless, Business Manager have come a long way and it's now a powerful tool, when you want to set up a pixel.
Ultimately which tools you use is up to you. However, there are some great tools that can get you started. The best thing about those is there is so much information about them, that you can't go wrong.
Whenever you need that extra, well you can always get in touch with us!
Thanks for reading!