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05/30/2020 | av admin
  • Social media
  • Marketing
  • Performance
  • Facebook
Beginner’s Guide to Successful Facebook Ads

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These days, more and more consumers are turning to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page.
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These days, more and more consumers are turning to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page.

And just like the goal of your website is to convert visitors into customers, the goal of your Instagram profile should be to convert visitors into followers.

Here’s how you can optimize your Instagram profile to make it convert better for you:

Why Your Instagram Profile is the New Home Page:
Just like you spent a lot of time working on the website for your business, it’s important that you treat your Instagram profile the same way.

When creating your website, you likely wrote and rewrote the copy, agonized over which photos represented your brand the best, built out multiple pages, and spent time optimizing your website for the best conversions.

But did you spend the same amount of time or effort on your Instagram profile?

These days, Instagram is becoming even more important for businesses, and it’s time to start optimizing your Instagram for more sales, followers, and awareness.

Instagram has become a modern, millennial search engine, where the search results are beautiful photos and your follower count acts as a seal of approval.