Today video content is a reality. What started with services like Youtube has bloomed into many other services for every specific type of creator. Therefore, it’s no surprise Facebook started riding that wave.
By now we’re all used to watching a stream of videos on our Facebook’s newsfeed; and if we pay more attention, we’ll discover that most of those videos look quite similar. Why is that? Well, as in any other platform there’s a period where content creators experiment with different techniques and a period where the vast majority knows the best way to use the tool. Obviously there’s no secret recipe but there are certain rules you can follow to ensure your videos are really effective.

So here are some tips that will help you boost your marketing campaigns using Video!

Length

Let’s talk about the elephant in the room. How long should my videos be? Once again, there’s not a set limit of what you can display. However, bear in mind that the longer the video is, the least attention people may pay. We’re all so bombarded with content that our attention span is brief, that’s why a sweet spot for a video should be around 30 seconds.

Add Subtitles

We’ve all been in the following situation. You’re back from work and sitting in the sofa.There’s nothing interesting on TV and what do you do? Yup, you pop your smartphone out and check your Facebook. And as you scroll through your newsfeed a silent video starts playing. Chances are you ignore it, but what if the video starts and you see some subtitles appear on the screen?
If you’re posting videos on Facebook do add subtitles and you’ll notice how your views grow noticeably!

Catch their attention

Facebook considers a video view when the user has seen 3 seconds and as extreme as it seems, it’s crucial to catch the viewer’s eye right from the get-go. That’s the reason why great imagery and powerful colours will help you retain the viewers much more.

Live videos

This is one of the best examples of how your company can engage with their audience. Ever wondered how your favourite artist creates their amazing stuff? Now you can see from the artist’s perspective. So don’t be shy to show your fans the guts of your company, you’d be surprised how much people love that kind of stuff!

Upload your videos directly

Nothing against Youtube but if you’re going to run a video campaign on Facebook, why should you take the viewer elsewhere? With Facebook you can measure a ton of things and use the information you get for further marketing actions. So it’s vital that you upload the videos directly on Facebook as it will let you re-impact those viewers in future campaigns. You made the effort, so be ready to collect the bounty!

This wraps up this first post! We’re delighted to start this blog and let you know some more tips and tricks. We are going to work hard so that we can cover the most relevant areas of Online Marketing.

Please stay tuned for more!