We started with a strategy redefinition -what was the objective- as well as a search word analysis, in order to understand what users are searching for when before landing in their website. We also created several different tools, to put all the ideas into action.

Advertising is a major player in the strategy and combining always-on campaigns with topic-based ones, we make sure to cover all the relevant audiences.

Video is fundamental in this process, so we use customer-generated footage to run different ads across all the relevant Social media platforms. However, we need to be present at every stage of the customer's journey, so Google search campaigns are also key to reach the customer at the right moment.