Are you advertising on Snapchat as part of your marketing strategy? Are you thinking about doing it? If that’s the case, then keep reading this post because we’re going to detail some of what we’ve learned from advertising on it.
You can check the video for this post right here!
A quick disclaimer before we jump in. We’re going to talk about our experience in the market we operate in primarily. That is Norway, so please remember that our learning may not apply to where you advertise in.
So without further ado, let’s get started!
Unlike other platforms like Facebook or Instagram, Snapchatters use it normally with the sound on. There are many reasons for this, but in Norway people communicate through the chat and often make quick videos. As a result, make sure your ads work well with sound since you’ll be able to capitalise on it.
This one is highly dependent on the maturity of each market, but for us Snapchat has consistently been a cheaper alternative to Instagram and Facebook when it comes to video views, impressions and engagement. We can’t be sure if this will continue to be like this, but in the meantime you can maximise your results at a fraction of the cost.
Audience is not just kids
The general consensus states that Snapchat is only for a young audience. You could argue that is true in some markets, but the reality is that in Norway, more than 63% of the users between 49 and 60 spend time on a weekly basis. That means the scope of your advertising strategy can be wider, so make sure to have that in mind.
Snapchat offers the possibility of preloading the website (when you choose traffic to website campaigns) as a way of having a better and faster experience with the user. However, there are negative consequences about doing that, since your Google Analytics will show way more traffic than you’re actually getting in reality. We therefore don’t recommend using the preload option until a better solution appears.
It’s no surprise to anyone that Snapchat was the first platform introducing the Stories format. In fact it was Instagram who copied it and made it into the popular solution we know today. However, for once copying is really helpful for advertisers, since both solutions have the same format and aspect ratio. This means, you can re-use the content you make for one platform for the other. Just a reminder the aspect ratio of Snapchat and Instagram stories is 9:16 or 1080x1920.
We hope this post helps you decide whether or not to advertise on Snapchat. We strongly recommend you to do so, as you’ll benefit from a slightly different platform, audience and you may pick up great ideas for inspiration along the way.
If you have any questions, get in touch and we’ll get back to you.
Thanks for reading!